Inside-Out Analytics

Security and marketing vendors have sung the praises of analytics. On the surface it all seems quite logical from a business perspective — use data, historical and otherwise, to know your customers and end-users, as well as to ensure security. But recent revelations about the actions of one marketing analytics firm, Cambridge Analytica, call into question when analytics might go too far and be used for nefarious activities. This ebook addresses questions of just how far analytics should go, what are some red flags that might indicate analytics are being used for inappropriate uses, and what are the legal limits companies in the U.S. can take when monitoring employees for possible insider threat activities.